My submission to Small Wild Cat Conservation News 2016, with a few additional titbits.
Getting people in Sri Lanka to pay attention to anything that does not involve the Sri Lankan Leopard (Panthera pardus kotiya) is definitely a challenge. Many do not find smaller mammals very interesting, which makes getting funding from local companies especially hard. However, in November 2015, I approached MAS Active Linea Intimo (MAS LI), a branch of MAS Holdings, which is one of the largest manufacturers of apparel in the region. Chances are, they manufacture a lot of the fancy sports wear you own! The CEO of MAS LI, Chelan Goonetilleke is a known wildlife enthusiast, so I tried my luck in pitching my proposal to him. While driving to the factory in the Board of Investments (BOI) zone in Biyagama, east of Colombo, I kept going over my presentation in my mind, but tried to play it cool. I had been turned down numerous times before, and Chelan had only 30 minutes to sit with me, so I knew I was not going to get a second shot at it.
(more…)